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Presented by :
COMBINING INDUSTRY-LEADING HYPE WITH AUTHENTIC COMMUNITY EXPERTISE
ERICFUN
(TCG Shop & Community)
The Synergy : CardsLAH creates the "Hype"
(The Top of the Funnel), while Ericfun manages the "Retention" (The Heart of the Community)
CARDSLAH
(Marketing & Branding)
FOCUS : Mass Marketing, Large-Scale Production
& High-Level Corporate Partnerships.
FOCUS : Core Player Management, Authentic TCG retail, and Grassroots Loyalty.
The Foundation &
Proof of Concept
GEN 1 (COMPLETED)
Mass Retail & Family Expansion
GEN 3 (UPCOMING)
Lifestyle Integration
& Social Play
GEN 2 (UPCOMING)
The Ultimate Festival
Experience
GEN 4 (UPCOMING)
The Atmosphere : 3 Days of non-stop trading, tournament play, and community interaction.
The Economy : RM 1 million+ in sales proves that FunsLAH is a
high-conversion marketplace
Community Sentiment : 90% positive feedback from vendors
regarding booth traffic and organization
Proof of Concept : Succesfully bridged the gap between hardcore
players and casual hobbyists.
Objective : Socializing Card Culture
Format : Moving into high-traffic lifestyle/cafe spaces
Focus : Casual play, "Learn-to-Play" sessions, and community
bonding in a relaxed environment
Sponsor Value : High dwell time and organic social media
content creation
Exhibitor Scale : 40 Curated Vendor Booths available for brand
activations
Objective : Capturing the Mass Market
Format : Large-scale mall activation in Malaysia's biggest shopping mall
Focus : TCG Tournaments, Vendor Showcases, and high-visibility branding to the general public
Sponsor Value : Massive footfall and exposure to new demographics
(Families & non-players)
Exhibitor Scale : 176 Curated Vendor Booths available for brand
activations
Objective : The Annual Flagship
Format : Mega-convention at MIECC, Seri Kembangan
Focus : International guest appearances, major tournaments, and the ultimate marketplace
Sponsor Value : Peak brand placement, naming rights opportunities
and the largest gathering of card collectors in the region
Exhibitor Scale : 156 Curated Vendor Booths available for brand
activations
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